AMITY PRODUCTION TRADE SERVICE COMPANY LIMITED

AMITY PRODUCTION TRADE SERVICE COMPANY LIMITED (undefined 2018)

Born from the heartfelt vision of artist Quyền Linh and his close companions Quốc Cơ, Quốc Nghiệp, and Sam, Amity was developed after years of dedicated market research and has been proven for its reliable quality. Amity is truly a product from the heart, endorsed by the image and reputation of artist Quyền Linh himself. AMITY®, derived from the English word meaning “friendliness,” was chosen as the brand name for the family care products of Quyền Linh Artist Co., Ltd. The name was selected for its simplicity, ease of pronunciation, and alignment with the company’s product strategy as well as Quyền Linh’s familiar and approachable public persona. Amity-branded products are designed to serve mass consumers, offering affordability and accessibility—true to the meaning of its name. The Amity® logo, rendered in deep red with soft, handwritten-style curves, reflects the brand’s core values: friendliness, simplicity, and naturalness. In its initial stage, all product lines will be developed under a unified brand identity. Once market awareness is established, the company plans to expand into new, specialized product lines under distinct sub-brands tailored to specific consumer needs.